Produced Research

Marketing Technology Research

We produce insigthful and actionable research by involving leaders and decision makers from any part of the world.
Our researchers design and produce interactive and innovative surveys and analysis on the latest MarTech trends.

Observatory Findings

We surveyed over 90 CMO's, CDO's and MarTech Professionals from any part of the global. We investigated the reasons why Corporate Digital Transformation Projects tend to fail.

👉 Global #Pandemic has accelerated the need for #DigitalTransformation 📲 💻 However, a successful #DigitalTransformation of a business can be tough to deliver. The path from words to execution seems to be long, tortuous and full of obstacles. 🗻⌚️🔦Therefore, we asked the following the question: Why do Corporate Digital Transformation Projects tend to fail?

Here is what we have discovered! Enjoy our findings!

Q: Why Do Corporate Digital Transformation Projects fail?

Reluctance to change 51%
Lack of Digital Leadership 25%
Lack of Digital Capabilities 18%
Poor Digital Infrastructure 6%

Research produced with the special contribution of professionals from leading Global Brands such as: ABB, DYSON UK, PIRELLI, BARCLAYS BANK, CAPGEMINI UAE, ACCENTURE, ILLY CAFFE', PAYPAL Australia, ALIBABA, TOD's, ENEL, UNILEVER UK, UBS Switzerland, MENARINI, LONDON BUSINESS SCHOOL, LVMH Uk, ESSELUNGA, MARKS & SPENCER UK and many more

Credits: Research designed, illustrated and produced by Davide Scialpi, Economist and Senior Marketing Technology Leader

Research Unit

We help you design and conduct innovative and tailored surveys and researches on a global scale

Get in touch with our Research Unit Leader: Davide Scialpi.


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Marketing Technology Advisors help you design and produce tailor-made and innovative researches and surveys.