MT University

Marketing Technology University

We are Marketing Technology Advisors. We are a group of Marketing Strategists focused on building an interconnected and meaningful future. We help Global Brands and Local Brands with actionable knowledge about Marketing Technology.
Marketing Technology University is the MT Advisors knowledge center. We are a group of knowledge strategists. We monitor Marketing Technology Trends to help Brand Managers design better moves.

MT Knowledge Center

We accelerate Business Growth with Marketing Technology

MT Knowledge Flow Management

  • Knowledge Analysis

    We collect and analyse data and info that matter

  • Knowledge Development

    We develop data-info driven insights

  • Knowledge Creation

    We create Reports and Insights that get results

  • Knowledge Delivery

    We deliver knowldege-based advisory

  • Knowledge Application

    We implement innovative MT strategies

We deliver quality insights and reports about the latest MT trends and evolutions

Our skillset and research activity allow us to help Managers take better MT decisions and actions.

MT Insights

Tailor-made Reports

MT Trends Monitoring

We monitor Marketing Technology Trends.
Marketing Intelligence
E-Commerce
Artificial Intelligence
Skills Shortage
Cloud
Marketing Automation
UX and WebDev
VR and AR
Cyber Security
Blockchain
Mobile Marketing
Content Marketing
Online Reputation
Digital Transformation
Influencer Marketing

MT Talks

Marketing Technology Talks

MT Talk - Global Online Webinar

Q&A with David Meerman Scott on FANOCRACY

MT Talk - Global Online Webinar

Q&A with JOE PULIZZI on CONTENT MARKETING

MT Talk - Italia Online Webinar

Q&A con il Professor Domenico De Masi su benefici dello Smart Working
Marketing Technology Talks - `{`Spain`}`

More info coming soon

Marketing Technology Talks - `{`France`}`

More info coming soon

Marketing Technology Talks - `{`Netherlands`}`

More info coming soon

Marketing Technology Talks - `{`Sweden`}`

More info coming soon

Marketing Technology Talks - `{`Dubai - UAE`}`

More info coming soon

Marketing Technology Talks - `{`USA`}`

More info coming soon

MT Digital Workshops

We help Managers design better Marketing Technology performances

“MARKETING TECHNOLOGY ADVISORY” presents “Q&A with JOE PULIZZI!” 📹 📚✌️

👉📲 💻 Join the live Q&A with JOE PULIZZI on the latest CONTENT MARKETING TRENDS and find out more on how to build a CONTENT INC: https://bit.ly/2OO4WuT Pass Code: 341162

📌 Date and Time: March 30, 2021, 10am (USA Eastern Time) / (16.00 Italy Time) / (15.00 UK Time)
▶️ Zoom Webinar Link: https://bit.ly/2OO4WuT Pass Code: 341162
🌐 Get more on: www.booksandfriends.eu
🌐 Get more on: https://bit.ly/2ZIoGCq

🔜 On the 30th of March from 10am to 11am (USA-Eastern Time), we will hold a Live Q&A on Content Marketing Trends, author of the book CONTENT INC. https://amzn.to/3pHhDEL_ 📲 💻

👉🔎About JOE PULIZZI: Joe Pulizzi is the Amazon bestselling author of Content Inc., Killing Marketing and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. His novel, The Will to Die, was awarded “Best Suspense Book” of 2020 by the National Indie Excellence Awards. Joe’s latest version of Content Inc. will be released May, 2021.

He has founded 4 companies, including the Content Marketing Institute, and his newest launch, The Tilt. In 2014, he received the “Lifetime Achievement Award” by the Content Council. His podcast series, This Old Marketing with Robert Rose, has millions of downloads from over 150 countries.

▪️“Don’t just own the content, own the audience” JOE PULIZZI

▪️”CONTENT MARKETING is the STRATEGIC MARKETING APPROACH focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience and ultimately, to drive profitable customer action” JOE PULIZZI

👉 About the Live Q&A:
JOE PULIZZI will help us get more on the latest CONTENT MARKETING TRENDS for businesses of all kinds. 🙏🔬🔎

👉 Live Q&A Session with JOE PULIZZI. Ask #JOE everything you need to know about CONTENT MARKETING 2021. He will answer your questions during the course of the Live Q&A. 💬💭🗣

Questions to JOE PULIZZI can be posted in the comments section under the ZOOM Live Webinar as well as submitted via Linkedin-Twitter-Facebook, etc. or via e-mail pr@booksandfriends.eu. 📩

👉 This live webinar is aimed at individuals, leaders and organizations who want to get valuable insights and perspectives on the world of CONTENT MARKETING.

🎯 Who should attend the workshop: CEO’s, CMO’s, Senior Managers, Brand Directors-Managers, Entrepreneurs, Social Media Directors Managers-Specialists, Content Marketing Specialists-Managers, Digital Marketing Managers-Specialists, Global Brand Communications Directors-Specialists, Marketing Directors, Digital Transformation Directors-Managers-Specialists, E-commerce-MarTech Directors-Specialists.

▫️Q&A Moderator / Host: David Scialpi, Books & Friends Founder.

👉 📖 About the book CONTENT INC. (New Edition):

Today’s markets are getting more and more dynamic, and customers are increasingly fickle. Meanwhile the COVID-driven economic crash has made mitigating financial risk more important than ever.

From one of today’s leading experts in content marketing, Content Inc. is the go-to guide to building a solid small-business by establishing a loyal audience before you sell any products or services. In these pages, Joe Pulizzi provides a lower-risk, better way to build a successful business by re-engineering the process that so often leads to failure: You’ll learn how to develop valuable content, build an audience around that content―and then create a product for that audience. Content Inc. walks you through the entire process, showing how to

# Identify the intersection of your expertise and your future customer’s needs
# Establish your number-one channel for disseminating content (blog, podcast, YouTube, etc.)
# Use social-media and SEO to convert one-time visitors into long-term subscribers
# Grow your business by expanding into multiple delivery channels
# Monetize your product or service for ultimate business success

This fully updated edition includes new and enhanced coverage of platforms like TikTok, SnapChat, and Instagram, a new section about the exit strategy for the model, more practical how-tos, and current examples of companies that have successfully implemented these strategies.

Want more info? Contact: E-mail: pr@booksandfriends.eu; Phone Line: +0039 3289251290; +0044 7417478242;

Hashtags: #BooksAndFriends #BooksAndFriendsTV #JoePulizzi #ContentInc

▫️The event is organized by BOOKS & FRIENDS, knowledge shared in a friendly way on the latest economic, political, technological, environmental, legal and social issues.

“BOOKS & FRIENDS TV” presents “Q&A with JOE PULIZZI!” 📹 📚✌️

👉📲 💻 Join the live Q&A with JOE PULIZZI on the latest CONTENT MARKETING TRENDS and find out more on how to build a CONTENT INC: https://bit.ly/2OO4WuT Pass Code: 341162

📌 Date and Time: March 30, 2021, 10am (USA Eastern Time) / (16.00 Italy Time) / (15.00 UK Time)
▶️ Zoom Webinar Link: https://bit.ly/2OO4WuT Pass Code: 341162
🌐 Get more on: www.booksandfriends.eu
🌐 Get more on: https://bit.ly/37y7LXq

🔜 On the 30th of March from 10am to 11am (USA-Eastern Time), we will hold a Live Q&A on the latest Content Marketing Trends with JOE PULIZZI, author of the book CONTENT INC. https://amzn.to/3pHhDEL_ 📲 💻

👉🔎About JOE PULIZZI: Joe Pulizzi is the Amazon bestselling author of Content Inc., Killing Marketing and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. His novel, The Will to Die, was awarded “Best Suspense Book” of 2020 by the National Indie Excellence Awards. Joe’s latest version of Content Inc. will be released May, 2021.

He has founded 4 companies, including the Content Marketing Institute, and his newest launch, The Tilt. In 2014, he received the “Lifetime Achievement Award” by the Content Council. His podcast series, This Old Marketing with Robert Rose, has millions of downloads from over 150 countries.

▪️“Don’t just own the content, own the audience” JOE PULIZZI

▪️”CONTENT MARKETING is the STRATEGIC MARKETING APPROACH focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience and ultimately, to drive profitable customer action” JOE PULIZZI

👉 About the Live Q&A:
JOE PULIZZI will help us get more on the latest CONTENT MARKETING TRENDS for businesses of all kinds. 🙏🔬🔎

👉 Live Q&A Session with JOE PULIZZI. Ask #JOE everything you need to know about CONTENT MARKETING 2021. He will answer your questions during the course of the Live Q&A. 💬💭🗣

Questions to JOE PULIZZI can be posted in the comments section under the ZOOM Live Webinar as well as submitted via Linkedin-Twitter-Facebook, etc. or via e-mail pr@booksandfriends.eu. 📩

👉 This live webinar is aimed at individuals, leaders and organizations who want to get valuable insights and perspectives on the world of CONTENT MARKETING.

🎯 Who should attend the workshop: CEO’s, CMO’s, Senior Managers, Brand Directors-Managers, Entrepreneurs, Social Media Directors Managers-Specialists, Content Marketing Specialists-Managers, Digital Marketing Managers-Specialists, Global Brand Communications Directors-Specialists, Marketing Directors, Digital Transformation Directors-Managers-Specialists, E-commerce-MarTech Directors-Specialists.

▫️Q&A Moderator / Host: David Scialpi, Books & Friends Founder.

👉 📖 About the book CONTENT INC. (New Edition):

Today’s markets are getting more and more dynamic, and customers are increasingly fickle. Meanwhile the COVID-driven economic crash has made mitigating financial risk more important than ever.

From one of today’s leading experts in content marketing, Content Inc. is the go-to guide to building a solid small-business by establishing a loyal audience before you sell any products or services. In these pages, Joe Pulizzi provides a lower-risk, better way to build a successful business by re-engineering the process that so often leads to failure: You’ll learn how to develop valuable content, build an audience around that content―and then create a product for that audience. Content Inc. walks you through the entire process, showing how to

# Identify the intersection of your expertise and your future customer’s needs
# Establish your number-one channel for disseminating content (blog, podcast, YouTube, etc.)
# Use social-media and SEO to convert one-time visitors into long-term subscribers
# Grow your business by expanding into multiple delivery channels
# Monetize your product or service for ultimate business success

This fully updated edition includes new and enhanced coverage of platforms like TikTok, SnapChat, and Instagram, a new section about the exit strategy for the model, more practical how-tos, and current examples of companies that have successfully implemented these strategies.

Want more info? Contact: E-mail: pr@booksandfriends.eu; Phone Line: +0039 3289251290; +0044 7417478242;

Hashtags: #BooksAndFriends #BooksAndFriendsTV #JoePulizzi #ContentInc

▫️The event is organized by BOOKS & FRIENDS, knowledge shared in a friendly way on the latest economic, political, technological, environmental, legal and social issues.

Torna “BOOKS & FRIENDS TV” con un ospite d’eccezione.. Il Prof. De Masi.. ed un tema molto attuale.. lo #SmartWorking!

Il 21 Dicembre avremo l’onore e il piacere di scambiare 2 chiacchiere live su #Zoom e #Youtube con il Professor #DomenicoDeMasi, autore del libro #SmartWorking. La rivoluzione del lavoro intelligente” e Professore Emerito di Sociologia del Lavoro, ..per una nuova puntata della “Books And Friends TV” 📚.📹 📲 Qui il link per acquistare il libro su #Amazon: https://amzn.to/3ouMqEv

Lo SMART WORKING è un tema molto attuale..ed è giusto affrontarlo con i sociologi dell’ #OrganizzazioneAziendale e del #Lavoro. Affronteremo il tema concentrandoci sulle questioni #legali, #politiche, #sociali, #tecnologiche, #economiche e #ambientali ad esso connesse. 🔗📐

👉 Se volete, potete mandarci le vostre domande e le vostre considerazioni sullo #SmartWorking da porre e sottoporre al Professor De Masi. Le leggeremo live ..🗣 pr@booksandfriends.eu

A moderare il workshop, ci sarà il Dr. Davide Scialpi.

Qui maggiori info su Data, Orari, Piattaforme e Programma del Workshop digitale:
📍 Lunedì 21 Dicembre Ore 11.00
▶️ Canale Youtube – Books and Friends TV
▶️ Diretta ZOOM: https://bit.ly/37Nzl2z Pass Code: 287560
📲 Pagina Workshop Digitale: https://bit.ly/3gjoxwN

Vi aspettiamo! #BooksAndFriends

Interested? Let's get in touch!

MT University help you take better Marketing Technology decisions. Reach us now.